PPC is an abbreviation for Pay-Per-Click, and PPC marketing is a type of internet advertising in which marketers pay a fee each time someone clicks on their ad. PPC can take various forms, but the simplest explanation is that PPC search ads are those you see at the top of a Google results page that indicate “ad.” Keep in mind that online sponsored advertising can run on a variety of platforms, but in order to keep this blog from becoming a novel, I will limit my examples to solely Google Ads.

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