WHAT CONTENT TO PUT ABOVE THE FOLD?

Preferably some unique content. And that’s what John Mueller, Google’s search engine optimization expert, advised in response to a question at an SEO Hangout on June 4, 2021. The questioner was wondering what if you have the same text appearing elsewhere (on other pages) on your website that appears above the fold on the main page? He was about to redesign his homepage to have the same image, headline, text and links above the fold on several pages (all about the same topic). As John Mueller’s reply made clear, it is quite important for https://essayassistant.net/testimonials/ that at least part of the content is unique above the fold. Of course, it is normal that you cannot make the above the fold part of your webpage completely unique, as there is always some text that appears on every page, just think of the navigation menu. And it’s even okay if the above-the-fold image is the same for multiple pages. As long as it’s balanced by text content that is unique to that one page,” Mueller explained. At a minimum, this could be a unique headline that Google can already interpret as a discrepancy. However, the more unique text above the fold, the better. If your web design only shows a very small amount of unique content in this section, you may want to add something - even a subtitle - that can be useful for ranking purposes. Preferably, this content should be related to the keyword of the page. Mueller also added that it is not enough to build the above-the-fold part of your pages for Google, it is also worth testing how well the change meets users’ needs.

HAVE YOU BEEN PAYING ATTENTION TO ANCHOR TEXTS?

Anchor text is the clickable, text part of a link. There are several types: exact match - which describes exactly what is on the page accessed by the link, for example, includes the title. Partial match - where one or two keywords from the target page are included. Branded anchor text - where the link text is the company name. Generic - when, for example, the anchor text says “click here”. Exact match anchor texts are the most useful from an SEO perspective, as they send a clear signal to search engines. However, due to previous manipulations, outbound links should be treated with caution as they may be considered suspicious by Google. They can be used safely for internal links.

If you need links to help your content, link to trusted, well-known sources! When doing so, include the name of the source, as the linked website may later become inaccessible.

HAVE YOU USED IMAGES?

Using images is beneficial for several reasons. On the one hand, it breaks up the text and makes it more visually appealing, but it can also be important for search engine optimisation. Image search is the second most used search service after Google search. It accounts for about a quarter of all searches. If you optimise your title, description and alt text properly, you increase your chances of being displayed in qualified results.

CAN MY CONTENT BE SHARED?

Social sharing buttons are a form of https://essayassistant.net/economics-homework-help/. The sight of a Facebook icon sends a signal to the user to share the content. A social share also means more people see the page, which then affects rankings. 10. Each page has a meta description. We have already covered the meta description design in detail, but here are the most important factors. Write text that makes people click! Don’t use the same meta description on multiple pages! You should limit the length of your meta description to 160 characters, but don’t be surprised if Google doesn’t display the text you’ve entered on the results page.

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